A few weeks back, you’ll remember this link. We were on set while Adam Carolla was shooting a series of videos promoting Klondike’s Everyman Challenges. Just for the sake of self promotion, here’s that link again.

Well, the first finished video from that shoot has just been released and is embedded below. In it, Adam sets the ground rules for the first challenge in a way only Adam can.

The only rule of the Klondike® Pack the Car Challenge
is that there ARE no rules… well, except for these:

	Pack your vehicle with as many items as possible, as creatively as possible (no people or animals, please). Don’t worry if you drive a subcompact — the key is the quality of your packing, not quantity.
	The driver’s seat must remain empty AND all doors need to close — safety first! Do not attempt to drive!
	All videos can be no longer than 90 seconds and must be your own original work.
	Be creative, but we (unfortunately) have to say: no violence, no obscene language, nobody under age 18, and no nudity (no matter how hot she is).
	No logos! The only logo you can show is Klondike®. This includes your clothing, vehicle, and items you’re packing. Tape ‘em over.
	If you get any of your buddies on camera too, be sure to get them to sign this release form. You’ll need to submit them if your video’s the winner.

So that’s the story. But, you should definitely watch Adam do it just so you know what you’re getting into.

The rest of the videos will be posted throughout the summer. And visit www.everymanchallenge.com for even more information.