Being concerned with how you look is one of society’s greatest flaws. From plastic surgery madness and make-up tricks to fashion consciousness and eating disorders, it seems as if this self-obsessed social appearance factor is hitting people younger and younger every day.

Enter: Huggies Jean Diapers for Little Movers. If your toddler is concerned with how he looks while relieving himself, you can boost his confidence with a limited edition jean-style diaper. The logo: “The Coolest You’ll Look Pooping Your Pants.”

Seriously, Huggies? For real? Are we going to push the fashion factor down our babies’ throats now, so they don’t become self-conscious about the fact that they can’t use the toilet yet?

When I first saw this video, I thought it was a joke.

I really did. Then I went to Target and saw these bad boys on the shelf. Limited edition jean diapers. Shouldn’t they be marketing these to the elderly? Stocking them on the shelves in nursing homes, where people actually know what it once felt like to look suave?

Well, I can officially say the words, “Now I’ve seen everything,” and actually mean them. Good grief. I need a drink, and it’s only ten o’clock in the morning where I am.