The news broke today: Comcast is set to obtain NBC Universal in a $30 billion deal with General Electric. Yowza, that’s a lot of money. With $30 billion deals going on, it’s almost hard to believe that we’re in a recession.

The way it’s going down is like this: Comcast will own 51% of NBC, and GE will keep 49%. What all is included when we refer to NBC Universal? TV and film entertainment (including television channels E!, the Golf Channel, and Versus), theme parks, and more. The entity’s portfolio has been valued at $30 billion, so it’s makes sense that this is making big news.

As I read the article describing the merger, I didn’t feel one way or another about it.

So one powerhouse is buying another powerhouse. Big deal—it happens all the time. And then one particular line stood out to me: “Jeff Zucker, president of NBCU, will become CEO of the joint venture and will report to Comcast Chief Operating Officer Steve Burke.”

So while this may be an exciting development for the majority of NBC Universal and Comcast, I can name one person that’s probably less that thrilled: Jeff Zucker. After all, who would be happy about getting demoted?