In a recent J.D. Power Rank survey, customer satisfaction numbers with television service providers are on the rise this year despite the recent economical crisis. With more families spending nights in, the continued search for at-home entertainment has top companies battling for strategies to increase their numbers. Unfortunately, Comcast and Cox cable companies took a beating in 2009 in comparison to satellite providers like Dish Network and DirecTV, and multi-service communications companies like AT&T and Verizon FIOS, who have risen to the top.

Quickly solving problems like service outages, and responding quickly to customer service issues and queries, response times averaging just around nine minutes to the average subscriber call has loyal customers avidly recommending their service provider to friends and family.

On the downside, cable subscriber recommendations have dropped 2% since 2008. While carefully budgeting their finances, most subscribers still want to keep their options open, and are constantly looking between different providers for the best deals on the market.

As uncertainty about the economy continues to drive customer relations and subscriptions, J.D. Power admits that in order for major companies to stay afloat in the upcoming year, they will need to not only continue on with current promotions and services, but will need to continue creative approaches to marketing. With 2010 fast approaching, increases in promotional packages, subscription cost cuts and offers, and continued reliability in customer service will be determining factors in the upcoming battle between major service providers fighting to maintain customer loyalty and satisfaction.

The power of the viewer is greater than ever in shaping the future of television service and what it has to offer. Providing customer feedback is essential in shaping the future of your service provider, and despite current packages and fees, many providers may be willing to negotiate if they know you’re shopping around. If you’re unhappy with your service, take the time to compare what the other companies have to offer, and then call your provider to negotiate. Companies unwilling to budge when it comes to satisfying customer needs will likely continue to plunge down the charts, paving the way for those willing to explore all aspects of communication.